Job Description

*Must be commutable to Chadds Ford, PA*

We are seeking a highly skilled and results-driven Social Media & Paid Search Specialist for a client in Chadds Ford, PA. This role will be part of our Full Time Engagement Professionals program at Robert Half.

This position requires 4 days per week in the office. You will lead the execution of campaigns across multiple brands. In this role, you will collaborate closely with cross-functional teams to create and manage effective paid advertising strategies across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others. The ideal candidate will have an agency background, strong understanding of digital marketing, excellent analytical skills, and a proven track record of driving results through paid search and social media campaigns.

Key Responsibilities:

Social Media Strategy & Execution:

• Manage paid campaigns across all major social platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.), ensuring they align with company objectives and marketing initiatives.
• Work closely with the content team to ensure that paid social ads are optimized with compelling copy, creative assets, and calls to action.
• Implement and monitor A/B testing strategies to optimize ad performance and continuously improve KPIs (engagement, click-through rate, conversion rate).

Paid Search Strategy & Management:

• Google Ads (Search, Display, YouTube) and Suggested Search campaigns, including keyword research, bidding strategies, ad copy creation, and campaign performance monitoring.
• Continuously monitor and optimize paid search campaigns to ensure maximum ROI, focusing on improving click-through rates, and conversion rates.
• Manage and allocate budgets across paid search and social media channels, ensuring effective spend.
• Conduct competitor analysis to understand market trends and identify new opportunities for campaign success.

Required Skills & Qualifications:

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• 5+ years of experience in deploying paid social media and search campaigns, preferably in an agency or in-house marketing role with proficiency in platforms such as Google Ads, Facebook Business Manager, LinkedIn Ads, Twitter Ads, TikTok Ads, etc.
• Knowledge of analytics platforms like Google Analytics, Facebook Insights , and other analytics tools to drive decision-making.
• Excellent project management skills, with the ability to manage multiple campaigns simultaneously while meeting deadlines and staying within budget.
• Strong written and verbal communication skills to effectively present strategies, results, and recommendations to stakeholders.
• Google Ads and Facebook Blueprint certifications are a plus.

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