Senior Marketing Manager
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About Feldco:
\n\nEstablished almost 50 years ago, Feldco has always aimed to provide homeowners with the best value and experience in their home improvement projects. Known for our replacement windows, siding, doors, and roofing, we take pride in our commitment to customer delight. With products designed for the Midwest, our influence has grown beyond Chicago to locations across Illinois, Wisconsin, Iowa, and Indiana. Our growth and award-winning customer service, recognized multiple times by Window and Door Magazine, reflect our dedication to quality and our passion for home renewal projects.
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Feldco is honored to have been named a top workplace in 2023 by the Chicago Tribune making us a 10-time award winner!
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About the Department:
\n\nThe Marketing Department operates like an internal agency, planning, creating, and implementing lead generation programs to drive inbound telephone traffic, website visits, and completed web lead forms. These initiatives utilize three primary channels: digital marketing, television advertising, and telemarketing to existing customers. Post-lead acquisition, the department rigorously monitors lead quality by tracking their progression from initial contact to appointment scheduling and contract closure.
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About the position:
\n\nFeldco is looking for an experienced Senior Digital Marketing Manager to join our dynamic team. Reporting directly to the Chief Marketing Officer, this role will play a crucial part in shaping our digital marketing strategies across all markets. Working closely with the Head of Creative and the Head of Broadcast and Traditional Marketing, the Senior Digital Marketing Manager will lead a team, oversee digital marketing campaigns, and optimize our online presence to drive lead generation and boost customer engagement. Candidates must possess strong skills in SEO, SEM, paid media, and web analytics and should have the ability to mentor and develop their team. Familiarity with marketing automation and its integration into comprehensive marketing strategies is highly desirable.
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Qualifications:
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