Job Description

Job Description

Job Description

Important Notice: Please read the job description carefully and apply only if your skills match all the requirements listed below. Most importantly, ensure that you attach all the documents requested in the "***Please include the following items with your resume; otherwise, we will not review it:" section.

Job Duties:

• Auditing clients' current SEO performance by reviewing search engine data.

• Managing tracking and reporting of search-related activities and providing analyses to management.

• Collecting and analyzing web metrics for clients’ websites.

• Developing ways to meet client key performance indicators through research.

• Developing strategies to retain SEO clients.

• Optimizing clients’ website exposure by analyzing search engine patterns.

• Assisting the sales department by providing general and specific marketing insights for potential clients.

• Communicating with the web development team to ensure that designers understand requirements and that the end product is up to standards and SEO-friendly.

• Overseeing the new website launch or transfer process.

• Completing year-over-year reporting and providing in-depth details for clients concerning website performance.

• Running case studies and R&D projects for SEO.

• Conducting SEO A/B testing.

Job Requirements:

• Must have 2 years of experience in SEO.

• Robust experience in technical/advanced search engine optimization.

• Must know basic HTML and CSS to accomplish day-to-day SEO tasks like content uploading.

• Must have at least 1 year of experience working in an agency environment (multi-tasking, handling a large group of clients, etc.). During the interview, you will be asked to show recommendations from previous agencies' employees/colleagues ; any form of recommendation will do.

• Must have experience doing SEO for home service businesses (e.g., plumbing, HVAC, electrical, roofers, etc.).

• You must have proven case studies that show your success in SEO for the home service industry. (Will be asked to share during the interview).

• You should be troubleshooting-minded.

• Must be an expert in Google Analytics 4 and Google Tag Manager.

Certification Required:

• Mandatory: SEO Essentials Certification by MOZ

• Mandatory: Google Analytics 4 Certification

• Mandatory: Google Tag Manager Certification

• Mandatory: Google Digital Marketing Certification by Google Digital Garage

• Mandatory: Google Campaign Manager Certification by Google

Special Skills Other Than What Explained in Job Duties/Requirements:

• Project Management

• Marketing Data Analysis

• WHM, cPanel

• Password Management

• Cloudflare integration

• ChatGPT

***Please include the following items with your resume; otherwise, we will not review it:

• All the certificates are listed under the "Certification Required" section.

• Generate a SEO-optimized sample service page by ChatGPT. For example, a page for a drain cleaning service in Binghamton, NY, for the company "John Doe Plumbing," with the phone number 111-111-1111.

• Employment certificates/references/recommendations that prove you have 2 years of experience and have worked for digital marketing agencies.

• A proven case study in the home service industry.

• A demonstration, such as a video recording of yourself installing SSL from Cloudflare to cPanel.

Please send your resume and required documents to this email address apply@contractor2020.com or apply@multimediaadvertisingservices.com.

Company Description

About the Company: Multimedia Advertising Services, LLC is a two-generation family-owned and operated company specializing in marketing and advertising for the plumbing, heating, cooling, and electrical trades. Since 1996, we have been dedicated to helping contractors grow their businesses using a data-driven approach. As a small, full-service advertising agency, we provide comprehensive solutions, including internet marketing, social media, direct mail, radio, TV, and specialty marketing. We are passionate about our clients, committed to results, and believe in the positive impact a data-driven approach can have on your bottom line.

What We Do: We partner with you to create and implement a marketing plan across multiple channels, maintaining continuity of message and branding. Our full-service approach allows us to customize your advertising to meet your specific needs and budget, without being tied to any one form of media. We excel at finding new customers, retaining loyal customers, and helping your business grow by tracking important metrics and developing effective marketing strategies.

Company Description

About the Company: Multimedia Advertising Services, LLC is a two-generation family-owned and operated company specializing in marketing and advertising for the plumbing, heating, cooling, and electrical trades. Since 1996, we have been dedicated to helping contractors grow their businesses using a data-driven approach. As a small, full-service advertising agency, we provide comprehensive solutions, including internet marketing, social media, direct mail, radio, TV, and specialty marketing. We are passionate about our clients, committed to results, and believe in the positive impact a data-driven approach can have on your bottom line.\r\n\r\nWhat We Do: We partner with you to create and implement a marketing plan across multiple channels, maintaining continuity of message and branding. Our full-service approach allows us to customize your advertising to meet your specific needs and budget, without being tied to any one form of media. We excel at finding new customers, retaining loyal customers, and helping your business grow by tracking important metrics and developing effective marketing strategies.

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