Job Description

Search Engine Optimization (SEO) Analyst

GIE Media, Inc., an innovative media company based in Valley View, Ohio – serving recycling, manufacturing, ornamental, pest control, horticulture and turf industries – is looking for a dynamic individual to fill the role of an SEO Analyst. GIE Media, Inc., established in 1980, has a track record of growth, unique product development and market commitment. We demonstrate corporate leadership through the highest standard of business ethics and human principles in all areas of our business. The ideal candidate will have a proven track record of success in developing and executing SEO strategies to increase traffic, keyword rankings and online visibility for all GIE Media, Inc. website properties.

Responsibilities:

• Use website analytics to identify opportunities for optimization and improvement of web metrics.
• Drive higher traffic to websites and attract new qualified users through proven SEO strategies and web content visibility.
• Conduct in-depth keyword research and analysis to identify high-priority keywords and topics relevant to our target audiences.
• Collaborate with content creators and outline “next steps” for the implementation of optimization and traffic improvement techniques.
• Lead on-page optimization efforts including ongoing training for content creators.
• Manage Google ad campaigns.
• Execute ad-hoc web analytics reporting requests to parties throughout the organization.
• Troubleshoot technical website issues and perform regular error reports.
• Monitor Google algorithm changes.

Requirements

• 4+ years of experience managing SEO strategies for businesses or clients.
• Bachelor’s degree in marketing, web development, mass communication or equivalent experience.
• Advanced knowledge of Google Analytics 4, Google Search Console, Google Tag Manager, Google ad campaigns, Looker Studio and third-party SEO software.
• Working knowledge of social media websites.
• General knowledge of networking and computer technologies.
• Advanced knowledge of Microsoft Office programs and tools.
• Must have excellent written and verbal communication skills.
• Must demonstrate initiative with little or no supervision.

Benefits of working at GIE Media, Inc.:

• Vacation, personal days, sick days and company holidays
• Medical, dental and vision insurance, as well as additional benefits
• Paid sabbatical leave
• Hybrid work schedule (once trained)

This position is based in Valley View, OH. We are not open to remote candidates. Once trained the schedule is 3 days in the office with the option of being remote the other 2 days.

We are looking to fill this position ASAP. Please submit a resume and salary expectations to bdefelice@gie.net

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