Email Marketing Specialist Job at Insight Global, Austin, TX

T3VaOTNXSElya1UvR2FXYmZVeis5NmdQQmc9PQ==
  • Insight Global
  • Austin, TX

Job Description

Job Description The Sr. Email Marketing Specialist is a power user of email marketing platforms with an understanding of email automation, how to influence engagement with a variety of target audiences and uses email marketing analytics tools to measure ROI of email efforts for the various branches and departments of DHI Mortgage and DHI Financial Services. The position will work on multiple projects and campaigns at a time. Essential Job Functions · Strategize, plan, and manage the day-to-day content of all email marketing initiatives that contribute to the overall communications goal and positively maintain the companys brand · Build and execute email campaigns, including list building, segmentation analysis, browser and testing and email publishing · Develop, execute, and analyze email automation and workflows for various branch and department needs · Develop, execute, and analyze A/B testing for optimal email performance · Monitor and drive email campaign targets reporting and tracking processes, along with testing methodologies and results reporting · Audit the creative for all emails to ensure link and landing page accuracy as well as proper tracking parameters etc.; providing creative direction and hands-on execution when needed · Regularly report on campaign and lifecycle marketing program performance to Marketing Managers · Prepare reports, presentations, and general updates as often as needed to audiences of varying technical expertise and levels of responsibility · Determine target audience, devise campaign, and launch email campaign to create buzz or generate leads for the business · Work with Design and other cross functional teams to audit and test email campaigns · Use email analytics to re-define current processes and procedures · Provide feedback and analysis to branches/departments on their email marketing initiatives · Act as lead specialist for other email marketing positions providing guidance and direction as needed We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com . To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: . Skills and Requirements 1. Associate degree or equivalent from a two-year college or technical school in Communications, Digital Media, Advertising, Marketing and/or Business 2. Four plus years of related experience and/or training developing, managing, monitoring, and analyzing email marketing in a corporate setting 3. Knowledge of professional email marketing management in a hands-on capacity and utilizing ESP platforms to build and execute email campaigns 4. Knowledge of building and driving reporting of email KPIs 5. Experience working with Design and other cross functional teams to audit and test email campaigns 6. Proficient knowledge of HTML (email friendly) should be able to use, read and troubleshoot HTML as necessary, CAN-SPAM Requirements and Email Best Practices 7. Working knowledge of SEO/SEM, web analytics, and social media null We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.

Job Tags

Similar Jobs

Vortex Companies - KS

Welding Technician Job at Vortex Companies - KS

 ...and start a fulfilling professional journey with us today. Welding job duties include, but are not limited to: Safely and...  ...other Vortex practices, shall serve to create an actual or implied contract of employment, or to confer any right to remain an employee of... 

Donna Ingrassia - State Farm Agency

Licensed Insurance Sales Agent/ Staff Producer Job at Donna Ingrassia - State Farm Agency

 ...Casualty and L/H licenses preferred. Sales experience (outside sales or inside sales representative, retail sales associate, or telemarketing) preferred Successful track record of meeting sales goals/quotas preferred Excellent communication skills - written,... 

Amazon.com Services LLC - A57

Senior Applied Scientist, Amazon Games Generative AI Job at Amazon.com Services LLC - A57

 ...DESCRIPTION Amazon Games is seeking a highly effective generative AI scientist to build and integrate new groundbreaking AI into...  ...is central to building the best games for our players. We make recruiting decisions based on your experience and skills and value your passion... 

AGM Tech Solutions, LLC

Sr. Project Manager, Localization Job at AGM Tech Solutions, LLC

 ...a Hybrid Position Title: Sr. PM, Localization Position Summary: In this role, you...  ...stakeholders, developers, or other product managers, you'll be the guiding voice that helps...  ...concept to code, your voice will influence project success. As part of our team, you'll... 

Calpion/Plutus Health

Sales Development Representative (SDR) / Business Development Representative (BDR) Job at Calpion/Plutus Health

 ...industry standards. Job Description: We are seeking a highly motivated and results-driven Sales Development Representative (SDR) / Business Development Representative (BDR) to join our dynamic sales team. The ideal candidate will be responsible for identifying...