Job Description

Job Description

Job Description

Email Marketing Specialist

The role of the Email Marketing Specialist is crucial in developing and executing advanced email marketing strategies aimed at driving engagement, generating leads, and fostering growth. This position requires a combination of creative, analytical, and technical skills to create impactful email campaigns that resonate with diverse audiences across various service lines.

The ideal candidate should possess a proven track record in utilizing email as an effective marketing tool, deep expertise in segmentation, personalization, and automation techniques, and the ability to analyze campaign performance for continuous improvement. 

 

The following duties are not intended to serve as a comprehensive list of all duties required in this position. The job description is intended as a representative summary of the major duties and responsibilities. This role may not be required to perform all duties listed and may be required to perform additional duties as requested.

 

ESSENTIAL FUNCTIONS: Duties, Skills, Responsibilities and Expectations :

• Develop and execute comprehensive email marketing strategies aligned with business objectives such as lead generation, customer acquisition, retention, and engagement
• Manage all aspects of email campaigns from conception to analysis, including template design, call-to-action, and content creation
• Refine segmentation strategies to deliver targeted and personalized email content, enhancing user engagement and conversion rates
• Implement and optimize email automation workflows to efficiently nurture leads and maximize customer lifecycle value
• Oversee and lead the execution of all email campaigns via HubSpot platform
• Utilize analytics to monitor and evaluate email campaign performance, providing actionable insights for optimization
• Ensure integrity of subscriber databases, implement growth strategies, and ensure compliance with email regulations and best practices
• Conduct regular A/B tests to experiment with new ideas and improve email campaign performance metrics
• Collaborate closely with other departments and partner teams like content and design to ensure an integrated marketing approach
• Stay updated on the latest email marketing trends, tools, and technologies, experimenting with new techniques to enhance the email marketing program. 

MINIMUM REQUIREMENTS:

• Extensive experience with major email marketing platforms, preferably HubSpot
• Strong understanding of customer segmentation, database management, and email technologies
• Proficiency in analytics and email marketing metrics, with the ability to derive meaningful insights
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
• Strong writing and editing skills with attention to detail
• Knowledge of HTML/CSS for email design preferred
• Excellent customer service skills
• Organizational and time management skills
• Superior verbal and written communication skills
• Independent self-starter with the ability to prioritize and work within established guidelines while maintaining confidentiality

Required Education & Experience:

• Bachelor’s degree in Marketing, Business, Communications, or related field preferred
• Minimum of 3 years of experience in email marketing, with a proven track record of successful campaign development and implementation

WORKING CONDITIONS:

• Position is fully remote 
• Ability to accommodate multiple time zones with primary ET (EST/EDT)
• Dedicated workspace and high-speed internet
• Frequent video conference/email/chat with the requirement of being on camera for meetings

PHYSICAL DEMANDS:

• Maintaining a stationary position for up to 50% of the workday
• Consistently operate a computer and other productivity equipment including keyboard, webcam, and document scanner
• Clarity of vision of 30” or less
• Ability to perceive sound in the capacity of oral communication
• Exertion of up to 10lbs. of force as related to the lifting or movement of objects

 

We are an Equal Opportunity Employer!
ePromos is committed to creating a diverse workplace environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

We do not accept resume submissions from third party recruiters.

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